Anjali Precious Metals launches Anjali Digital Metals, empowering investors to securely buy, sell and track gold and silver with live pricing, UAE Pass integration and real-time portfolio management, all from one intuitive app. Image courtesy: Anjali Precious Metals
Blending over two decades of trusted expertise with digital innovation, UAE’s renowned precious metals family business simplifies the buying, selling and tracking of gold and silver
Press Release
Dubai, UAE – Anjali Precious Metals, one of the UAE’s renowned family-owned precious metals businesses, has announced the launch of Anjali Digital Metals, a premium mobile platform that marks the company’s entry into the digital investment space after more than 23 years of serving customers across the UAE. Developed to simplify the buying, selling and tracking of gold and silver, the platform offers the convenience of modern technology with the trust, transparency and expertise that have defined the Anjali name for over two decades.
Designed specifically for the UAE market, the app enables users to securely register through UAE Pass, access live precious metals pricing, execute transactions with ease and monitor their portfolios in real time through a secure and intuitive interface. Through Anjali Digital Metals, the Makwana legacy extends its longstanding commitment to integrity and personalized customer service through a modern investment platform, ensuring customers continue to invest with confidence.
Led by Mitesh Makwana, Managing Director of Anjali Precious Metals, Anjali Digital Metals represents the next evolution of this family legacy, efficiently incorporating generational knowledge with innovative technology highlighting its strong adaptability without losing the core values.
“For more than 23 years, our business has been built on relationships, reputation and the faith our customers place in us. Much of our growth has come through referrals and returning families who value certainty, authenticity and knowing exactly who they are investing with.” said Mitesh Makwana, Managing Director, Anjali Precious Metals. “Anjali Digital Metals is the natural evolution of that legacy. It combines the trust we’ve earned over two decades with the convenience today’s investors expect, ensuring that every customer enjoys the same level of transparency and assurance, whether they visit us in person or through our digital platform.”
Established in 2002 by Pravin Makwana in Dubai’s iconic Gold Souq, Anjali Jewellers & Goldsmith L.L.C. has become a reputed name in the UAE’s precious metals industry through an unwavering commitment to quality, transparency and customer service.
The milestone also marks an important milestone in Anjali’s ongoing journey, reinforcing Dubai’s position as a global hub for precious metals while demonstrating how heritage businesses can successfully evolve for the age of technology. As the next generation takes the helm, Anjali Precious Metals continues to honor its legacy while redefining how customers engage with gold and silver in an increasingly connected world. The Anjali Digital Metals app is now available for download on the Apple App Store and Google Play Store.
About Anjali Digital Metals
Anjali Digital Metals represents the digital evolution of Anjali Precious Metals, a highly trusted UAE institution with a 23-year legacy in gold, silver, coins, and bars. Rooted in the heart of Dubai’s iconic Gold Souq, this family-owned enterprise has built an immovable reputation for trust, transparency, and unparalleled customer service since its establishment in 2002.
Now led by the next generation of the Makwana family, Anjali Digital Metals seamlessly bridges this rich heritage with cutting-edge technology. The brand offers a secure, intuitive mobile platform that empowers users to buy, sell, and track precious metals with absolute ease. Engineered for today’s digitally connected consumer, the app features secure UAE Pass integration, live market pricing, instant transactions, and realtime portfolio tracking, making gold and silver investment simpler, smarter, and more accessible than ever before.
With decades of market expertise with digital innovation, Anjali Digital Metals is redefining precious metals trading for the modern era, while remaining fiercely committed to the core values of excellence, trust, and authenticity that have defined the brand for over two decades.
For more information, visit www.anjalipreciousmetals.ae
Media Contact
Abdul Rehman | pr@roundsocial.com
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