Australia’s non-banks were supposed to be the fallback option, but the nation’s brokers have spent three years pushing them up the ladder. In the June 2026 quarter, non-banks grew more than 25 times faster than the banks that were supposed to keep them in that lane.
Non-bank lending rose 65.2% year-on-year to $10.49 billion, against the 2.6% growth managed by the major banks and other authorised deposit-taking institutions over the same period, according to data from the Australian Bureau of Statistics (ABS). Non-banks now hold 10.7% of new home lending value.
That growth came despite a broader market that cooled sharply. New loan commitments fell 5.4% in number and 5.2% in value from the June quarter, as the Reserve Bank of Australia raised the cash rate for a third time in 2026. The cash rate was lifted once again in September.
MPA’s Brokers on Non-Banks 2026 survey asked brokers to rate 12 qualifying non-banks across 10 categories, including two new entrants.
What is driving the shift to non-bank lenders?
MPA’s survey data shows 72.74% of brokers sent more business to non-banks this year than last, a third annual rise. Part of that is push, with bank credit tightening now brokers’ top reason for going non-bank. The rest is pull, which one broker explained: “Non-banks have filled the competitive gaps by taking a holistic view of self-employed borrowers, investors and niche property buyers, and they’ve been able to approve and process complex loans in hours.”
Why does broker sentiment matter for non-bank lenders?
This matters at scale. Brokers facilitated a record-high 81.6% of new residential home loans in the June 2026 quarter, according to Cotality data commissioned by the MFAA. The association’s CEO, Anja Pannek, says the shift leaves significant opportunities for non-banks to build durable broker partnerships.
What do brokers value most in a non-bank lender?
What separates this year’s winners isn’t complicated – it’s consistency, says Tanya Sale, CEO of Sydney-based aggregator outsource Financial. “The lenders that earn strong support from brokers are typically those that deliver on their turnaround times, apply credit policies consistently and keep brokers informed throughout the process,” she says.
Ask brokers what matters most, and the answer has barely moved in three years. BDM support, credit policy and turnaround times have held first, second and third place every year since 2024, a settled consensus from an audience that rarely agrees. Bluestone took gold in the first two this year, though turnaround times went to Prospa instead, the one gap in what would otherwise be a clean sweep of brokers’ top three priorities.
“My relationship with the BDM helps if I need anything done which is urgent,” one broker said.
Brand is another story. Brand recognition sat tied for second as recently as 2023 and has finished dead last for three years since. A recognisable name buys far less broker trust than a credit assessor who picks up the phone. Clients are a different matter. Lack of brand awareness is still the second-biggest barrier to brokers sending non-banks more business. That’s where Pepper Money’s brand recognition gold counts, followed by Bluestone with silver and Liberty with bronze.
Can non-banks keep up with rising broker volumes?
Growth, though, brings a cost. Broker sentiment on turnaround times reversed this year, and the brokers who explained why keep landing on the same cause: growth outpacing capacity. “A lot of second-tier lenders are being smashed with a lot of business that no longer qualifies with the majors,” a broker noted.
For brokers deciding where to place their next scenario, a proven track record still counts, but so does asking any lender, winners included, how they’re managing this year’s growth.
Why do brokers choose a non-bank lender over a bank?
The reasons brokers give have tilted towards necessity, but they’re just as clear about what non-banks are getting right.
- 72.74% of brokers sent more loans to non-banks than in the previous year, a third straight annual rise, though the increase slowed to 2.63 points from 3.37
- Bank credit tightening is now the top reason brokers choose a non-bank, cited by 31.12%
- Brokers still overestimate the shift: 35.91% forecast sending less than a fifth of loans to non-banks in 2026, but 44.75% actually did
- Bluestone took gold for credit policy, the second most important criterion for brokers
How fast is broker use of non-banks growing?
Brokers like to think they’re choosing non-banks. Increasingly, the banks are doing the choosing for them. Non-bank usage keeps setting records. In 2026, 72.74% of brokers say they sent more business to non-banks than the year before, a third straight annual rise and a new high for the survey, up from 70.11% in 2025 and 66.74% in 2024.
A closer look, though, reveals that the pace has slowed. Last year’s gain was 3.37 points, this year’s just 2.63. The rapid recovery that began in 2023 looks like it is settling into a steadier climb. Leo Gagic, the Melbourne-based CEO of FBAA, sees that as a strength, not a stall. “While the pace of expansion has moderated, that is a sign of market maturity rather than a ceiling being reached,” he says.
The banks’ own credit tightening is now the biggest single reason brokers give for making the move. The bank side is shrinking, too. Mark Hewitt, general manager of industry and partnership development at Perth-based Australian Finance Group (AFG), points to three shifts: HSBC’s exit from Australian retail banking, Suncorp’s ongoing migration into ANZ’s systems and Bank Australia’s proposed merger with P&N Group.
That’s the push. The pull is just as real. Hewitt says serviceability is often the biggest factor drawing brokers in on its own merits. “They (non-banks) have also remained open to complex borrowing structures, including lending to companies and trusts, where policy and assessment can require greater flexibility,” he says. “These strengths mean non-banks are increasingly considered early in the process because they are the right fit, rather than only after a bank has declined the application,” he adds.
Brokers back this up with real enthusiasm, not just necessity. “They have more flexibility in terms of credit policy, especially with specialist loans,” one broker said.
Bluestone backs that sentiment with results, taking gold for credit policy this year, with MA Money silver and Thinktank bronze.
Why has bank credit tightening become the top reason to use a non-bank?
The reason brokers give for choosing a non-bank has done a complete about-turn. Banks tightening their credit policy has rocketed to the top spot in 2026 at 31.12%, nearly doubling from 16.34% in 2025, when it sat third behind documentation flexibility and a wider view on credit scores.
Both former front-runners fell this year: documentation flexibility to 21.73% from 25.59%, and a wider view on credit scores tumbling hardest of all, down to 16.94% from 24.59%. Because brokers could pick only one reason, part of that fall is simply the flip side of bank tightening’s rise.
This isn’t a steady trend – it’s a whipsaw. The same reason sat at 23.4% in 2024, dropped to 16.34% in 2025, then jumped to 31.12% in 2026, swinging by double digits in both directions across three years. That volatility suggests this particular reason tracks the broader bank lending environment rather than any lasting shift in what brokers value about non-banks. The push comes and goes. The pull – flexibility on documentation, credit and complex structures – keeps showing up.
Brokers’ own reasons paint an even richer picture. Self-managed super fund (SMSF) lending, alt doc pathways, non-conforming clients, company and trust borrowers, and increased borrowing capacity all came up repeatedly. “Banks’ policy has tightened up and isn’t diverse or flexible, and many of our clients don’t fit the standard bank requirements,” one broker said.
The MFAA’s Pannek frames the underlying appeal more broadly than any single reason on the list. “A non-bank’s appeal could be a competitive product, a particular credit policy or expertise that suits the client’s circumstances,” she says, adding that this can be especially valuable for self-employed Australians, investors and borrowers with more complex income sources.
Other brokers described the same appeal at length. “The non-bank lenders have continued to provide strong competition to the major banks over the past year by offering competitive interest rates, more flexible lending policies and, in many cases, faster turnaround times,” one said. “They have also been prepared to consider borrowers and lending scenarios that may not fit the tighter credit appetite of the major banks.”
The forecast, the shortfall
How accurate are broker forecasts for non-bank lending?
Broker predictions and broker reality keep missing each other two years running, though the gap between them is narrowing. Heading into 2026, brokers forecast the under-20% usage band would shrink to 35.91%. It landed at 44.75%, an 8.84-point overshoot. The year before, brokers forecast 36.09% for 2025’s under-20% band, but the real figure came in at 49.25%, a 13.16-point miss.
The direction of the error hasn’t changed – brokers still expect a bigger swing towards non-banks than actually happens – but the size of that error has shrunk by a third in a single year. That’s not a knock on the sector. If anything, it shows both how strongly broker sentiment already favours non-banks and that brokers are getting a clearer read on the pace of that shift each year. One caveat: each forecast comes from that year’s respondents and each result from the next year’s, so the miss reflects broker sentiment as a whole, not the same brokers getting it wrong.
But it does mean the new 2027 forecast, more optimistic than last year’s, deserves scrutiny. It predicts the under-20% band will shrink again to 31.31%, and the 21–40% band, already the largest band above 20% at 32.04%, will climb further to 35.36%.
The FBAA’s Gagic reads that optimism as well founded, not wishful. “As borrower awareness and broker confidence continue to grow, we expect non-banks to increase their share of the market, particularly in more specialist and underserved segments,” he says.
What stops brokers sending more business to non-banks?
Client demand for non-banks is near a record high. Price still caps how much of that becomes business, so the lenders winning are the ones converting openness into settlements despite it, not the ones racing to discount.
- High rates and fees are the main barrier to more non-bank business for 73.48% of brokers, with lack of brand awareness a distant second at 8.10%
- 90.50% of brokers say clients are typically open to non-bank products, up from 85.45% in 2025
- Resimac took gold for interest rates, with Bluestone silver and RedZed bronze
- FBAA’s CEO Leo Gagic says broker confidence in explaining non-bank solutions is key to converting that demand
What is the main barrier to using non-bank lenders?
Price was supposed to keep clients away. Nine in 10 brokers say their clients are open to non-banks anyway. Higher rates and fees keep hardening as the single dominant barrier to sending non-banks more business, climbing to 73.48% in 2026 from 70.11% in 2025 and 67.69% in 2024, a third consecutive annual rise.
Every other listed barrier now sits in single digits – lack of brand awareness a distant second at 8.10%, itself down from 9.68% the year before. Price isn’t just the biggest obstacle to non-bank volume anymore – it’s increasingly the only one that registers at scale.
Resimac took gold for interest rates this year, Bluestone claimed silver and RedZed earned bronze, and the result carries real weight given how much brokers value the category.
Interest rates rank fourth of 10 in this year’s importance rating, well ahead of factors such as commission structure and brand recognition. Winning here means beating competition for something brokers care about.
HIGHLIGHTS: BENEFITS OF USING A NON-BANK
Bluestone
MA Money
Thinktank
Bluestone
ORDE Financial
MA Money
Bluestone
MA Money
Thinktank
What do brokers say about the barriers to non-bank lending?
Broker comments show the price story running deeper than the headline figure captures and pointing towards opportunity as well as complaint.
- “It’s a mix of a few things: higher rates and fees, lack of brand awareness and poor service on the online platform post settlement.”
Another named a specific growth pocket rather than a generic gripe.
- “Higher rates, which create borrowing capacity issues, and poor turnaround times aside, company and trust structure loans with construction lending are a big niche that could create significant business if rates improve.”
A third pushed back on the premise entirely.
- “No barriers. Most clients are SMEs,” they said, a reminder that for a meaningful slice of brokers, price isn’t a barrier at all.
AFG’s Hewitt says brokers are weighing more than price. “Brokers and aggregators are placing greater emphasis on longevity in the market and a proven track record of supporting customers through interest rate fluctuations and economic cycles,” he says.
Are clients open to non-bank home loans?
Client openness to non-bank products fell to 85.45% in 2025 from 91% in 2024, a drop of nearly six points. It didn’t last. Openness climbed back to 90.50% in 2026, a 5.05-point recovery in a single year that leaves it just half a point shy of the 2024 peak.
How can non-banks turn client interest into settlements?
Converting that openness into settlements is where the real competition now sits. The FBAA’s Gagic says the answer comes down to confidence and clarity, not just product.
“The key continues to be education, confidence and accessibility,” he says. “Brokers play a critical role in helping Australians understand the options available in the market and navigate the competitive offerings that best serve their needs.”
He credits the sector’s progress so far while pointing to what still needs work. “The industry has done exceptionally well in improving broader brand awareness, simplifying service offerings and demonstrating consistency in service and decision-making, but this needs to continue as part of the natural evolution of the market,” Gagic says.
How does broker confidence drive non-bank business?
Sale, from outsource Financial, sees the same pattern from a different angle, rooted in flexibility rather than price. “Brokers are increasingly turning to non-bank lenders because they offer a level of flexibility that traditional banks often just can’t match,” she says, pointing to self-employed borrowers, property investors and clients with complex income arrangements as the segments where that flexibility counts most.
“It has been evident over a lengthy period that non-bank lenders are more accessible and responsive,” she adds. “Brokers often have direct access to the credit assessors, which leads to faster assessments and a more practical approach to reviewing applications.”
Gagic ties it together. “The more confident brokers are in explaining non-bank solutions and matching products to client needs, the more likely that client interest will convert into a successful outcome,” he says.
With client appetite already near a record high, that confidence, not further discounting, looks like the lever most likely to move the needle next.
HIGHLIGHTS: PRODUCTS AND BRANDING
Pepper Money
Bluestone
Liberty
Bluestone
La Trobe Financial
Pepper Money
Product diversification opportunities
Bluestone
MA Money
Pepper Money
Which non-bank home loan products do brokers rate best?
Brokers appreciate quality products backed by simplicity and support, and their votes for best non-bank product this year went to:
- Bluestone Prime Alt Doc: “Competitive rate, good credit policies, great turnaround time, great support from BDM”
- Liberty SMSF: “Liberty works very closely with me on these deals, does what they say they’ll do in the timeframe and communication is excellent. I feel they really care”
- MA Money Prime Alt Doc: “It offers competitive pricing, flexible income verification for self-employed borrowers and fast turnaround times, making it a strong option for borrowers who don’t meet traditional bank documentation requirements”
- Pepper Money Alt Doc Products: “Pepper is our preference with alt and low doc because they provide good interest rates, BDM support and consistent service”
Product strength shows up in the medal table, as well. Bluestone took gold in both product range and product diversification opportunities this year, with La Trobe Financial silver for range and MA Money silver for diversification; Pepper Money earned bronze in both. The harder test is keeping pace with the volume those votes bring in.
How are non-banks performing on turnaround times and service?
Turnaround times reverse for the first time in years as growth outpaces capacity, and brokers make clear they want better technology and more people, not one instead of the other.
- 23.97% of brokers say non-bank turnaround times worsened over the past year, and those reporting improvement or no change fell to 76.04%
- Prospa took gold for turnaround times, with Bluestone silver and MA Money bronze
- Commission structures barely moved, with 76.24% of brokers reporting no difference
- Better technology (24.17%) and more BDMs or credit assessors (23.14%) top brokers’ service wish list
Why have non-bank turnaround times worsened?
Brokers asked for better technology. What they described needing was more people, too.
Turnaround times reversed hard in 2026. Brokers reporting improvement or no change fell to 76.04% from 92.1% in 2025, while those reporting a worsening nearly tripled, to 23.97% from 7.85%.
“Larger volume appears to be going through non-banks, which is turning usual turnaround times and replies into much longer waits. I dare say it’s due to a combination of high volume and the same staff numbers,” one broker said.
Another wrote of lenders’ service level agreements (SLAs): “Increase in volume to non-bank lenders has seen timeframes for usual assessment extend past the advertised SLA.” A third put it more evenly: “Great volume going to non-banks have seen SLAs a little longer, but still acceptable.”
Sale, from outsource Financial, says the balancing act only gets harder from here. “The key challenge will be balancing growth with service delivery. As volumes increase, maintaining turnaround times, credit quality and broker satisfaction will be critical.”
Are turnaround delays affecting all non-bank lenders equally?
The squeeze isn’t uniform. Some brokers report noticeably longer waits during peak periods. Others report no change at all, often depending on the lender and product type.
One broker said that “SLAs [were] significantly impacted by peak periods, but acceptable turnaround time outside of these periods,” a pattern that points to a capacity-scaling challenge tied to the sector’s own growth rather than a broad drop in commitment. Turnaround times gold this year went to Prospa, with Bluestone silver and MA Money bronze.
Have non-bank commission structures changed?
Commission structure has gone quiet by comparison. The “no difference” response climbed to 76.24% in 2026 from 71.90% in 2025, while combined improvement eased to 20.46% from 23.80% and worsened fell to 3.31% from 3.57%. Commission terms simply aren’t moving much for most brokers.
Bluestone still topped the category outright, one of its seven golds this year, with ORDE Financial silver and MA Money bronze.
How important is commission when brokers choose a non-bank?
Commission structure’s importance rating fell harder than any other criterion this year, to 3.698 from 4.091 in 2025, a 0.393-point drop that barely registers in its rank, down one place to ninth. Brokers have stopped caring about commissions at the same moment lenders stopped moving them. The data doesn’t say which came first.
How do brokers want non-banks to improve service?
Technology and more BDMs and credit assessors have traded the top spot for three years running. Technology led narrowly in 2024, at 23.75%, just ahead of simpler income verification at 23.28%, with more BDMs and credit assessors a distant third. In 2025, more BDMs and credit assessors surged to first at 23.10% as both technology and income verification fell sharply.
In 2026, technology reclaims the top spot at 24.17%, with more BDMs and credit assessors close behind at 23.14%, essentially unchanged from last year. The more telling shift sits underneath the top two: better communication fell to 8.26% from 12.86%, and the catch-all “other” category fell too. Brokers are narrowing their wish list onto two concrete asks rather than spreading requests thin.
Do brokers want better technology or more people from non-banks?
Broker comments complicate any story that pits technology against people. Several brokers want both at once. “Better tech and more BDMs, skilled ones,” one wrote. Others describe specific process failures that read as capacity issues technology alone won’t fix. “More assessors for faster turnaround,” one said. “Documents already provided aren’t being read on the back end, or they aren’t reaching the credit team,” said another.
Technology now topped this list in two of the last three years, including 2024, well before this year’s volume surge, so its appeal looks like a standing preference as much as a response to current pressure on the sector.
Some brokers cut the other way entirely, saying, “happy as is,” and “they (non-banks) do well,” a reminder that not every broker behind the wish list is frustrated.
Bluestone topped communications, training and development outright, with MA Money silver and Thinktank bronze, a category brokers rank sixth of 10.
MFAA CEO Pannek sees both threads pointing the same way. “Better technology, education and access to experienced people who can work through more complex scenarios will be important,” she says.
AFG’s Hewitt agrees the winners will be defined by how easy they make the process, not just how quickly they process it. “Lenders that make the broker experience faster and easier will be well placed to grow,” he says.
Have non-banks provided enough competition to the banks?
Brokers were asked whether non-banks have provided enough competition to the banks over the past year, and why. Here is what they said.
“Yes, especially around the low-doc space”
“Yes, they are still doing deals where majors have pulled out, for example, lending to trusts”
“Yes. Non-banks adopt a more commercial mindset, especially for non-straightforward deals”
“Without a doubt, in particular SMSF lending”
“Yes, non-bank lenders are open to all customers, not just the ‘perfect on paper’ clients, helping people without ready documents or a clean repayment history. Rates may be slightly higher, but it’s a price many will pay to get back on their feet”
“No, need some sharper rates in prime space”
“No, I think they service different products”
“No, rates and up-front valuations are a deterrent”
“No. The majors know the place they hold in Australia and are resistant to giving up even a fraction of a per cent. I believe the non-banks should push harder”
“No. If non-banks had better trained credit personnel, they would write double the volume they are presently writing. And this does not mean having to drop or diminish credit standards in the process
Who topped the Brokers on Non-Banks 2026 rankings?
Bluestone claims a third straight overall gold in Brokers on Non-Banks 2026, sweeping all seven preferred-lender categories on the back of seven category golds and three silvers.
- Overall gold for a third straight year, with a score of 4.30 out of five
- Seven category golds and three silvers, medalling in all 10 categories
- Named brokers’ preferred non-bank in all seven tracked lending categories
- Its lead over second place narrowed to 0.25 points from 0.86 in 2025
Three years, three overall golds, and this year Bluestone didn’t just win – it swept. The lender took gold in seven of the 10 judged categories: BDM support; commission structure; communications, training and development; credit policy; online platform and services; product diversification opportunities; and product range. It took silver in the remaining three: brand recognition, interest rates and turnaround times. A medal in every single category on the table.
Brokers backed that up with their feet, not just their scorecards. the Sydney-based firm was named the preferred non-bank across all seven tracked categories this year – specialist lending, first home buyers, property investors, alt doc, SMSF, foreign non-residents and, for the first time, commercial lending – a narrow win that extends 2025’s six-category sweep into a clean run across the board.
Tony MacRae, Bluestone’s chief commercial officer, credits the run to something simple. “It’s a reflection of the care, dedication and expertise our team brings every day, and our ongoing commitment to making it easier for brokers to do business with us,” he says.
It shows in the comments. One broker called Bluestone’s turnaround times “fantastic”. Another said its BDM team “responds on time without any delay”. A newer broker to the panel credited that consistency with giving them “the confidence to talk highly of the brand” to their own clients.
The field has closed in. Bluestone’s winning score eased to 4.30 from 4.43, and its lead over second place narrowed to 0.25 points from 0.86. That’s a far closer race than last year. Bluestone still medalled in every category under pressure from a stronger pack and a turnaround times reversal hitting the whole sector, but most of the gap it built in 2025 is gone.
Growth is testing lenders across the board this year, and MacRae doesn’t pretend Bluestone is immune. Rising application volumes have put periods of pressure on turnaround times sector-wide, he says. The difference is how fast a lender notices and responds. For Bluestone, that has meant continued investment in frontline teams, operational capability and technology, plus a constant effort to strip friction out of the broker experience.
“We don’t see service and growth as competing priorities,” MacRae says. “Sustainable growth only comes when brokers have confidence that their deals will be handled by people who understand the complexity of their clients’ situations and are committed to finding a way forward.”
He’s not treating the result as a finish line. “We’re proud of this result, but we see it as motivation rather than a milestone,” MacRae says. “We’ll continue raising the bar, so brokers can have confidence that when they bring us a scenario, they’ll have a team that’s committed to finding a way forward.”
How did the runners-up climb the rankings?
- Second overall with a score of 4.04, up from ninth in 2025
- Silver in five categories and bronze in two, including turnaround times
- Tim Lemon, national sales manager at Sydney-based MA Money, credits a stronger BDM team, a 48-hour SLA and direct access to credit analysts
- Next focus: faster time to decision and technology that makes BDMs more responsive
Q: MA Money made the single biggest jump in this year’s rankings, from ninth to second overall, with your overall score up more than 80%. What changed internally over the past 12 months to drive a shift of that scale?
Tim Lemon, national sales manager: Over the past 12 months, we’ve invested significantly in our people, service proposition and product range, and I think brokers are increasingly seeing the benefit of that.
We’ve strengthened our BDM team with highly experienced people who are well known in the non-bank sector and have strong reputations for service. We’ve backed that with a service model that gives brokers a 48-hour SLA, direct access to credit analysts and support from our credit development manager, who works alongside our BDMs to workshop deals upfront.
At the same time, we’ve broadened the ways brokers can work with MA Money. We’ve added bridging loans and commercial loans and expanded our residential loans up to $15 million, giving brokers more reasons to consider us across a wider range of customer scenarios.
As our brand recognition has grown, we’ve seen an influx of brokers using MA Money for the first time and more existing brokers doing more business with us. Ultimately, credibility comes from consistently delivering what you say you will, and I think this result reflects the trust we’ve built with brokers.
Q: A rise like this naturally raises the bar for what comes next. Where is MA Money focused for the year ahead to build on this result rather than see it as a one-off?
TL: Our focus is on continuing to give more brokers a reason to try MA Money for the first time, while making the experience even better for those already doing business with us.
That means continuing to expand our policy to create more lending opportunities, while consistently improving our credit and settlement processes and reducing time to decision. We’re also looking at how technology can better support our BDMs, giving them faster access to the information they need so they can be even more responsive to brokers.
The goal is to combine that speed with the accessibility and human decision-making we’re known for. We want to work with brokers upfront, understand the deal properly and give them greater confidence in getting the right decision the first time.
- Third overall with a score of 3.96, up from 3.48 in 2025
- Gold for brand recognition and bronze for product range and product diversification opportunities
- Barry Saoud, chief executive, mortgages and commercial lending at North Sydney-based Pepper Money, points to AltDoc Xpress, App Tracker and expanded SMSF and commercial lending
- Saoud credits product breadth spanning first home buyers, self-employed borrowers, investors and specialist lending
Q: Pepper Money’s overall score climbed sharply this year to 3.96 from 3.48, a strong recovery. What’s driving that improvement, and where has the biggest progress been made internally?
Barry Saoud, chief executive, mortgages and commercial lending: We’re incredibly proud of this result because it comes directly from brokers, who are at the heart of our business. Our focus is on being really helpful to brokers, giving them more ways to help their customers, making it easier to do business with us and backing that with an experienced team who understands lending.
Over the past year, we’ve continued to invest across all three. We’ve launched AltDoc Xpress to make the process simpler for self-employed customers, introduced App Tracker to give brokers greater visibility from application through to settlement, expanded our SMSF and commercial lending options and continued to strengthen our broker-facing teams.
As our recent half-year results showed, we’re a lender with $24 billion in assets under management and significant capability across mortgages and asset finance, but we’ve worked hard to make sure that as Pepper Money grows, brokers continue to get the service, accessibility and specialist expertise they expect from us. This result tells us we’re heading in the right direction.
Q: You placed second among brokers’ preferred lenders in four separate categories this year – specialist lending, first home buyers, property investors and alt doc – more than any other lender. What do you think explains that consistent broker trust across such a wide range of categories?
BS: The breadth of that recognition is what makes this result particularly meaningful for us.
Pepper Money has more than 26 years of specialist lending experience, but today we can help brokers across a much broader range of customer needs. That could be a first home buyer looking for a way into the market, a self-employed customer needing an alt doc solution, an investor building their portfolio or a customer whose circumstances require a more specialist approach.
That breadth is increasingly reflected in our lending mix. Prime lending grew 161% year on year to $4.6 billion in 2025, and we’ve continued to strengthen both our Prime and Near Prime Clear propositions alongside our specialist lending capability. For brokers, that means more opportunities to find the right Pepper Money solution for more of their customers.
We’ve continued to broaden that capability over the past year, while staying focused on what brokers tell us matters. That is competitive products, clear credit decisions, responsive service and access to a really helpful team who can get a deal done.
Ultimately, we’ve built product breadth and policy depth to serve brokers and their clients’ needs. Being recognised across four very different categories is a strong indication that brokers are trusting us to help.
- Fourth overall with a score of 3.96, just behind third-placed Pepper Money
- Bronze in BDM support; communications, training and development; and credit policy
- Belinda Wright, general manager of sales at North Sydney-based Thinktank, credits investment in BDM and credit teams, communication and training, and acting on broker feedback
- Next focus: simpler processes, stronger technology and a better broker experience
Q: Thinktank has climbed from 11th overall in 2024 to fourth this year, with your first medal-winning categories – bronze in BDM support; communications, training and development; and credit policy. What’s driven that sustained, two-year improvement?
Belinda Wright, general manager of sales: The improvement reflects a consistent focus as we’ve continued to expand our presence in the market in the areas that matter most to brokers: strong relationships, accessible and experienced people, clear credit policy and practical support throughout the life of a deal.
We’ve continued to invest in our BDM and credit teams, our communication and training, and in making it easier for brokers to do business with us. Importantly, we listen closely to broker feedback and use it to keep refining the way we operate.
It is particularly pleasing to see that reflected not only in our overall ranking, but across several individual categories this year. It tells us we’re making progress in the right areas.
Q: With Thinktank now firmly in the top four, where do you see the next opportunity for growth, and what would a continued climb look like from here?
BW: For Thinktank, the opportunity isn’t about chasing a particular ranking. It’s about continuing to improve the broker experience and strengthening the role we play in helping brokers meet the increasingly complex financing needs of their clients in a challenging operating environment.
There is still plenty we can and want to do, from further simplifying processes and strengthening our technology to continuing to develop our people, products and service proposition. If we keep getting those fundamentals right and become an even better lending partner for brokers, then hopefully continued improvement in the rankings will follow.
What do the Brokers on Non-Banks 2026 results mean for lenders?
Bluestone’s third straight overall gold – a run that began when it rose to the top of the 2024 Brokers on Non-Banks rankings – shows what brokers reward most: consistent delivery on BDM support, credit policy and turnaround times, the three criteria they rank highest. The wider Brokers on Non-Banks 2026 results show a market being pushed and pulled at once. Bank credit tightening is sending more brokers to non-banks, while flexibility on documentation, credit and complex structures keeps drawing them in. That lifted non-bank flows for a third straight year, but at a cost: nearly one in four brokers say turnaround times worsened. With MA Money, Pepper Money and Thinktank closing in, the non-banks best placed for 2027 will be those that absorb rising volumes without letting service slip.
Brokers on Non-Banks 2026: Frequently Asked Questions
What is a non-bank lender?
A non-bank lender provides home loans and other credit but does not hold an authorised deposit-taking institution licence, so it cannot take customer deposits and instead funds its lending through wholesale markets and securitisation. Non-banks often lend to borrowers who fall outside bank policy, such as self-employed clients needing alt doc (alternative documentation) loans, and their leaders now describe them as lenders of first resort rather than last resort.
Who won Brokers on Non-Banks 2026?
Bluestone won overall gold for a third consecutive year with a score of 4.30 out of five, medalling in all 10 categories and taking seven golds. MA Money finished second on 4.04 and Pepper Money third on 3.96, with Thinktank fourth.
Why are mortgage brokers using more non-bank lenders?
In 2026, 72.74% of brokers sent more loans to non-banks than in the previous year. Bank credit tightening is now the top reason brokers pick a non-bank, cited by 31.12%, ahead of clients lacking standard documentation (21.73%) and non-banks taking a wider view than a customer’s credit score (16.94%).
What is the biggest barrier to using non-bank lenders?
High rates and fees, named by 73.48% of brokers as the main barrier to putting more business through non-banks. Lack of brand awareness was a distant second at 8.10%, even though 90.50% of brokers say their clients are typically open to considering non-bank products.
How are non-banks ranked in Brokers on Non-Banks?
Brokers rated each non-bank out of five in 10 categories, and only lenders that met the survey’s minimum response threshold were ranked. The top three lenders in each category received gold, silver and bronze, and lenders were ranked overall on their total score.
Will brokers send more business to non-banks in 2027?
Brokers expect to. Only 31.31% forecast sending less than a fifth of their loans to non-banks in 2027, compared with 44.75% who actually did so in 2026. However, broker forecasts have overestimated the shift two years running: 35.91% predicted they would send less than a fifth in 2026, well short of the 44.75% who did.
In this year’s survey, brokers were asked to rank non-bank lenders across 10 categories: BDM support; brand recognition; commission structure; communications, training and development; credit policy; interest rates; online platform and services; product diversification opportunities; product range; and turnaround times.
Brokers could rank the non-banks with a score out of five in each category. Only those institutions that achieved a response rate of at least 10% were included in the final list.
The survey also recorded broker responses on their preferred non-banks in these areas: specialist lending; first home buyers; property investors; commercial; alt doc; SMSF; and foreign non-residents.
MPA asked the brokers a series of questions relating to their business with non-bank lenders, as well as which non-bank they would like to see added to their aggregator’s panel, but these did not influence the overall score.



















































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































