BondsIndia, a leading digital fixed income investment platforms, has rebranded itself as Digifinn, to mark its evolution from a bond-focused marketplace to become a comprehensive digital platform for fixed income investments.
The new identity reflects Digifinn’s expanded vision of offering a wider suite of digital fixed income products while making investing simpler, more transparent and accessible for retail investors, banks and institutions.
The rebrand is supported by Eshiruss Group, which brings institutional and technology partnerships to strengthen the platform.
Digifinn has facilitated transactions exceeding ₹14,000 crore across 90 bond issues and serves over 1.75 lakh users. Fixed returns should not be construed as guaranteed or assured returns. Eligible investors can complete KYC in just 3 minutes. As part of its next phase of growth, the company aims to establish its presence across 50 cities in the next 5 years, with a strong focus on India’s tier-III and -IV markets, while expanding and nearly doubling its workforce in the next 2 years.
Ankit Gupta, Founder, Digifinn said investors are looking for a trusted digital platform that offers a wider range of fixed income opportunities with a seamless user experience.
“Our next phase of growth will focus on expanding beyond the metros, reaching emerging cities and helping more Indians convert their hard-earned savings into long-term wealth through technology-led investing,” he said.
The company’s expansion strategy is centered around salaried professionals, entrepreneurs, retirees and first-generation investors—particularly in smaller cities—who largely depend on a single source of income and seek reliable investment avenues that preserve capital while generating predictable returns. Through technology, Digifinn aims to make institutional-quality fixed income investing accessible to every Indian investor, irrespective of geography.
Digifinn has established itself as a trusted digital platform connecting retail investors, banks and institutions with curated fixed income investment opportunities. The company will continue to invest in technology, product innovation and customer experience as it strengthens its presence across India and builds the country’s next-generation digital fixed income ecosystem.
Published on September 8, 2026
