Ralfi is an Outlook assistant that helps insurance brokers manage the renewal and claims process.
It reduces the relentless follow-ups and chasing required during renewals and claims; formats information without brokers manually editing PDFs or spreadsheets; and allows clients to provide information without uploading or downloading files. Ralfi also helps brokers stay on top of important compliance milestones and maintain a clear record for audits.
Ralfi is not a CRM and does not replace a broker’s existing systems. It works alongside them to automate repetitive renewal work.
Founders Faria Anzum and Jack Hazlehurst experienced the importance of insurance first-hand after Faria had a bike accident in San Francisco in 2024. Pictured below is the couple after the accident – and at the start of almost a year of insurance paperwork.
Travel insurance protected them from medical expenses that could have exceeded $US100,000 ($139,333). However, receiving that support was far more difficult than it should have been.
For almost a year, they went back and forth between hospitals, insurers and their insurance broker, managing paperwork, follow-ups and administrative delays while trying to recover.
Without insurance and the support of insurance brokers, the financial consequences could have been devastating. However, the experience revealed how much unnecessary administrative work still exists across the industry.
It inspired Jack and Faria to build technology that removes some of this burden from brokers and their clients.
Built with brokers
Jack and Faria spent several months speaking with insurance brokers and understanding the challenges they face throughout the renewal process across the US and Australia.
Many brokers told them up to 40% of their time is spent on administration rather than advising and supporting clients. Ralfi aims to change that.
The insurance broking industry is also attracting fewer young professionals. As experienced brokers retire over the next decade, the industry may struggle to replace their knowledge and capacity.
Without better technology, insurance risks becoming slower, more expensive and harder to access. Ralfi imagines a different future for the next generation of brokers, where technology manages repetitive administrative work and brokers can focus on advice, relationships and protecting their clients.
Launching at Beyond the Buzzwords
It was a privilege to officially launch Ralfi at the Beyond the Buzzwords conference.
There were so many brilliant speakers sharing practical insights into how AI can create real value in insurance, not just as a buzzword, but as a tool for solving complex problems in highly regulated environments.
It has been great meeting so many curious minds who are asking thoughtful questions, challenging old processes and paving the future for the next generation of brokers.
We hope to be back again next year!
Book a demo at https://ralfi.io/
