Digital solutions provider iPipeline has launched ‘Charli’ an AI foundation.
It powers iPipeline’s solutions which allows life and annuities carriers and distributors to optimise workflows.
The foundation is integrated into the provider’s full suite of digital workflow solutions to power automation.
Life and annuities carriers will be able to improve product launch processes, product distribution and client experience strategies.
Charli can also offer operational insights to help increase speed throughout the entire sales process.
Katie Kahl, chief product officer at iPipeline, said: “From accelerating time to market of new insurance products, to transforming the selling experience with personalisation, to enabling real time insights that empower smarter decisions, Charli’s flexibility and reach delivers value to carriers and distributors across their entire businesses — not just a single use case.”
Charli is now live and delivers instant answers to policy questions.
It is also helping carriers onboard and distribute new products faster.
Other features will be rolled out in the next few months, which include:
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Speed score which will allow carriers to analyse and optimise their sales journey across products and market segments
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SmartSell will provide agents with real-time, on-screen underwriting outcomes to streamline sales
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Conversational analytics will enable carriers and distributors to quickly interrogate data and extract actionable insights
iPipeline’s chief technology officer, Steve Cover, said: “Our customers have expressed a desire for AI as a comprehensive, integrated platform that impacts all of their workflows, instead of merely a chatbot tool, so that they can innovate more powerfully across the board.
“And it’s not about replacing people, it’s about amplifying human potential. By streamlining routine tasks and arming the industry with real-time insights, we’re giving our clients the freedom to make smarter decisions, move faster, and ultimately deliver more value to their end customers”.

































































































































































































































































































































































































































































































































































































































































































































