Exclusive
Tech creators are getting the star treatment at a new talent management firm
Reign Maker Group is teaming with YouTuber Tech with Tim to launch a new management agency for tech, coding, and AI creators amid the AI boom.
4 min read
Meet the 21-year-old media exec who wants TikTok shows to be taken seriously
Rowan Winch, Fallen Media’s cofounder, manages viral TikTok shows. He’s had an “unorthodox” career path.
5 min read
For some Gen Z consultants, the hottest new exit opportunity is TikTok
Gen Z consultants from firms like Bain and BCG are turning to social media and content creation as a new, lucrative exit opportunity.
6 min read
MrBeast is drawing political heat after buying a banking app aimed at teens and young adults
Sen. Elizabeth Warren wants to know MrBeast’s plans for Step, particularly related to any potential crypto offerings.
4 min read
Exclusive
YouTube shows are closing in on traditional TV — fast
A new Spotter report says creator shows are approaching the output of legacy TV. The startup wants advertisers to shift spending.
4 min read
Instagram and Facebook are letting influencers earn a commission from products — again
Meta unveiled a slew of new shopping and advertising updates to woo brands and creators. Influencers can soon earn a commission from affiliate links.
3 min read
‘Financial Audit’ star Caleb Hammer shares the money mistake he sees people make the most
The YouTuber, who digs into people’s poor money decisions on his show, “Financial Audit,” says there’s one purchase mistake he sees most consistently.
2 min read
How YouTuber Caleb Hammer turned financial train wrecks into a big business
Caleb Hammer, who built a large audience by blending personal drama with money advice, has parlayed that into a lucrative subscription business.
6 min read
Big Tech’s AI obsession is rattling creators
Social apps like Instagram and TikTok have their attention set on AI, and it’s making some creators feel like an afterthought.
5 min read
Patreon’s CEO says AI will be a ‘bloodbath for the world’s creative people’ unless tech companies pay up
Patreon’s CEO, Jack Conte, thinks the creator economy is being “left out” when it comes to compensation by AI companies.
3 min read
17 creator-economy startups to watch in 2026, according to VCs
VCs are keeping tabs on creator economy startups in areas ranging from generative AI to live shopping.
12 min read
Exclusive
YouTube juggernaut Dude Perfect hired its first content chief as it strives to build a Disney-style flywheel
The YouTube troupe hired Defy and Maker Studios vet Kevin Sabbe to help it expand into new content areas and broaden its audience.
4 min read
A former MrBeast editor is on a mission to make the creator economy better for women
Rachel Kisela saw a gender gap among YouTube editors, so she built a site to connect women editors and employers.
4 min read
Exclusive
Influencer app LTK takes a big step into AI shopping with a new chatbot
Influencer affiliate platform LTK is gradually rolling out a new chatbot to help users shop and discover content from creators.
3 min read
TikToker Khaby Lame’s $975 million deal is riding on a crashing stock
The Nasdaq-listed company that TikTok creator Khaby Lame is working with to access public markets has lost over 90% of its value since mid-January.
7 min read
MrBeast is hiring a ‘head of TikTok.’ Here’s what he’s looking for.
MrBeast is looking for a “head of TikTok.” This new hire will be tasked with “setting the TikTok strategy” and scaling his presence on the app.
2 min read
Hitting the social media jackpot is harder than ever — and it’s changing the creator economy
TikTok dances won’t make you an A-list celebrity anymore. But niche content creators make substantial incomes and are having a moment.
6 min read
3 key factors that helped Dhar Mann build a YouTube juggernaut around wholesomeness
The CEO of Dhar Mann’s studio said the company’s videos offer comforting, uplifting messages, and their inclusive casting lets people see themselves.
3 min read
Fox is teaming with top creator Dhar Mann as it races to win micro drama fans
Fox is partnering with Dhar Mann Studios to create scripted video series that will debut on micro drama platform My Drama.
3 min read
What we know about who’s buying TikTok’s US business
TikTok has finalized a deal to sell parts of its US business. Oracle, Silver Lake, MGX, and Michael Dell are part of the consortium of new investors.
5 min read
