Crafted with British jeweller, Jessica Flinn Fine Jewellery, each ring is carrot-shaped
Aldi tease the return of Kevin the Carrot for 10th anniversary advert
Aldi has just launched a brand new gold engagement ring in celebration of its new Christmas advert for 2025. To mark 10 years of the supermarket’s mascot, Kevin the Carrot, and his on-screen proposal to Katie, the store has launched a limited collection of ‘Carrot’ gold engagement rings.
An Aldi spokesperson said: “In a world where celebrity proposals are making headlines with dazzling 10-carat rocks – like Taylor Swift’s recent sparkler – Aldi is proving there’s room for more carrot and less carat.” The exclusive ‘Carrot’ gold engagement rings are free via a shopper competition from November 5.
Crafted in collaboration with British jeweller Jessica Flinn Fine Jewellery, each ring features a carrot-shaped orange cubic zirconia. It is also flanked by two marquise peridot accents – a nod to Kevin’s leafy top.
Julie Ashfield, Chief Commercial Officer at Aldi UK, said: “This is the next step in Kevin and Katie’s journey, so we wanted to create something truly unique to commemorate the carrot couples’ love story – and what better way than with a truly unique ‘carrot’ ring.
“It’s heartwarming to see that when it comes to real romance people are looking beyond the price tag and to the heart. And if Kevin’s taught us anything over the past decade, it’s that love comes in all shapes and sizes – and sometimes with a leafy top.”
To enter for a chance of getting the limited edition ring, email carrotring@aldi.co.uk with your full name, your festive proposal plans and why Aldi’s ‘Carrot’ ring is the one for your partner, and your preferred ring size. Small is 15.6mm), medium is 17.2mm and a large is 18.8mm. The competition runs from November 5 to 19. Full terms and conditions available here
The brand new carrot-themed ring comes after new research revealed the nation’s romantic priorities. A poll of 2,000 adults revealed 33 per cent believe Christmas proposals are ‘magical’, while almost three in 10 (29 per cent) said that if their partner popped the question over the festive season, it would be ‘the best present ever.’
A quiet and casual proposal topped the list as the most romantic (24 per cent), followed closely by getting down on one knee abroad (23 per cent). For six per cent, a pet delivering the ring would be the ultimate romantic moment.
When asked to name the most memorable on-screen proposals and romantic scenes, The Notebook’s kiss in the rain took the top spot (12 per cent). Followed by Chandler’s candlelit proposal to Monica in Friends (nine per cent), Julia Roberts’ ‘I’m just a girl’ speech in Notting Hill (nine per cent), and Love Actually’s cue card scene (nine per cent).
The research also found nearly half of Brits would happily say ‘yes’ to a £10 engagement ring, with 43 per cent loving novelty designs and almost one in five happy to propose – or be proposed to – with one.
