The Oceania Times

Top Menu

  • About us
  • Contact Us
  • Cookie Policy
  • Disclaimer
  • Privacy Policy
  • Terms and Conditions

Main Menu

  • Australian Economy
  • Brokers
  • Commodities
  • Currencies
  • Financial Market
  • Gold and Precious Metals
  • Investment
  • Stock Shares
  • About us
  • Contact Us
  • Cookie Policy
  • Disclaimer
  • Privacy Policy
  • Terms and Conditions

logo

The Oceania Times

  • Australian Economy
  • Brokers
  • Commodities
  • Currencies
  • Financial Market
  • Gold and Precious Metals
  • Investment
  • Stock Shares
  • YHB Investment Advisors Inc. Purchases 105 Shares of The Sherwin-Williams Company (NYSE:SHW)

  • Capital Investment Advisors LLC Purchases Shares of 26,164 Coterra Energy Inc. (NYSE:CTRA)

  • Donald Lecavalier Buys 3,600 Shares of Transcontinental (TSE:TCL) Stock

  • States with abortion bans can weaponize your own data against you

  • Airbnb, Inc. (NASDAQ:ABNB) Stock Holdings Lessened by Coastal Investment Advisors Inc.

Investment
Home›Investment›Marketers Increasing Investment in Direct Mail

Marketers Increasing Investment in Direct Mail

By Megan
June 16, 2022
5
0
Share:

Metaverse marketing hasn’t taken over quite yet.

A central finding of a new study shows that marketers are upping investment in direct mail marketing and corporate gifting as target audiences become increasingly desensitized to an onslaught of digital approaches.

Direct Mail marketing

It’s an encouraging finding for promotional products distributors, suggesting more opportunity to orchestrate direct mail/gifting campaigns for clients – something many industry firms have already increased doing during the COVID-19 pandemic.

The “Hybrid Experiences Bring Direct Mail Into the Digital Age” study revealed that 54% of marketing leaders increased their direct mail spend in 2022. Nearly seven in 10 (69%) plan to spend even more next year on direct mail – a 27% year-over-year rise, the study notes.

Notably, it appears the investment is paying off. Nearly 80% of B2B marketers experienced performance boosts from analog touchpoints like direct mail and gifting across the customer journey in the last 12 months, the study showed.

“Direct mail is a tactic that enables marketers to engage their core audiences across the entire buyer journey – from initial top-of-funnel awareness to ongoing customer success,” said PFL (asi/79558), the Livingston, MT-based printing/fulfillment company that commissioned the study, in a statement. “This includes from early product or service discovery (72%) to the point of conversion (63%), and through customer engagement and enrichment (54%) to foster deeper brand relationships and encourage customer advocacy.”

The study’s findings suggest that promo distributors may have an opportunity to enhance the efficacy of – and dollars invested in – direct mail campaigns if they educate clients about how such initiatives can include personalization to end-recipients. Only 17% of marketers personalize direct mail campaigns, the study showed.

Meanwhile, at least 40% of marketers are either unaware it’s possible, believe it would be prohibitively expensive, or would struggle to align direct mail to other personalization initiatives. A consultative distributor sales pro could help make the connections.

The findings on direct mail come as the survey also showed that 76% of marketers agree that engagement with digital marketing is dropping, as a majority of marketers have come to rely on digital tactics more during the pandemic. Of course, the survey isn’t suggesting that digital engagement strategies are going to decline in relevance for marketers. But what it is saying is that overall marketing efficacy can be enhanced when combining complementary digital and analog (direct mail, gifting) tactics.

“Our research shows that the market is beginning to understand the true value of hybrid analog-digital experiences that can bridge the gap between modern digital marketing capabilities and audiences who demand more human-centric experiences,” said PFL CEO Nick Runyon.

Forrester Consulting conducted the study on the commission of PFL. About 160 marketing leaders in North America participated in the research.

PFL offers custom printing, direct mail services, and fulfillment-related solutions like inventory management, blind shipping, kitting, bundling, product distribution and more.

The company’s offerings include a reseller program in which printing professionals, marketing agencies and designers can take advantage of mailing, fulfillment and software solutions.

For more information on direct mail success, check out “Snail Mail on Steroids: How to Pump Up Your Profits With Lumpy Mail,” an education session presented by ASI’s Michele Bell, vice president of editorial, education and special events, and Jake Krolick, executive creative director for marketing.

Get the most important news each day by subscribing to PromoGram.






Source link

Tagscorporate giftingdigital agedirect mailForrester ConsultingPFLpromotional products
Previous Article

15-20% inflation can happen next; This asset ...

Next Article

Laval backs away from digital currencies as ...

0
Shares
  • 0
  • +
  • 0
  • 0
  • 0
  • 0

Megan

Related articles More from author

  • Investment

    The 10 Best Investment Apps for Beginners, According to Financial Experts

    June 21, 2022
    By Megan
  • Investment

    Red States Hurt Themselves by Rejecting Climate-Conscious Investment Policies, by Daily Editorials

    June 14, 2022
    By Megan
  • Investment

    Exxon Hits Back At Biden After Investment Accusations

    June 16, 2022
    By Megan
  • Investment

    Bitcoin Investment Guidelines | MENAFN.COM

    May 29, 2022
    By Megan
  • Investment

    Big Tobacco’s Investment in Juul Is Going Up in Vapor

    June 22, 2022
    By Megan
  • Investment

    A robust analysis demonstrates that nature-based solutions to reduce the damage caused by coastal flooding are cost-effective — ScienceDaily

    June 17, 2022
    By Megan

Leave a reply Cancel reply

You may interested

  • Brokers

    iCorpSecurities Review – Is it a safe and reputable broker for traders?

  • Investment

    What Is $TWINKcoin? The New Twinkie Is An Edible Investment

  • Brokers

    Wyden, colleagues intro bill to ban data brokers from selling location, health data

  • LATEST REVIEWS

  • TOP REVIEWS

Timeline

  • June 26, 2022

    YHB Investment Advisors Inc. Purchases 105 Shares of The Sherwin-Williams Company (NYSE:SHW)

  • June 26, 2022

    Capital Investment Advisors LLC Purchases Shares of 26,164 Coterra Energy Inc. (NYSE:CTRA)

  • June 26, 2022

    Donald Lecavalier Buys 3,600 Shares of Transcontinental (TSE:TCL) Stock

  • June 26, 2022

    States with abortion bans can weaponize your own data against you

  • June 26, 2022

    Airbnb, Inc. (NASDAQ:ABNB) Stock Holdings Lessened by Coastal Investment Advisors Inc.

Best Reviews

Latest News

Investment

YHB Investment Advisors Inc. Purchases 105 Shares of The Sherwin-Williams Company (NYSE:SHW)

YHB Investment Advisors Inc. boosted its position in The Sherwin-Williams Company (NYSE:SHW – Get Rating) by 9.9% during the first quarter, according to its most recent 13F filing with the ...
  • Capital Investment Advisors LLC Purchases Shares of 26,164 Coterra Energy Inc. (NYSE:CTRA)

    By Megan
    June 26, 2022
  • Donald Lecavalier Buys 3,600 Shares of Transcontinental (TSE:TCL) Stock

    By Megan
    June 26, 2022
  • States with abortion bans can weaponize your own data against you

    By Megan
    June 26, 2022
  • Airbnb, Inc. (NASDAQ:ABNB) Stock Holdings Lessened by Coastal Investment Advisors Inc.

    By Megan
    June 26, 2022
  • Recent

  • Popular

  • Comments

  • YHB Investment Advisors Inc. Purchases 105 Shares of The Sherwin-Williams Company (NYSE:SHW)

    By Megan
    June 26, 2022
  • Capital Investment Advisors LLC Purchases Shares of 26,164 Coterra Energy Inc. (NYSE:CTRA)

    By Megan
    June 26, 2022
  • Donald Lecavalier Buys 3,600 Shares of Transcontinental (TSE:TCL) Stock

    By Megan
    June 26, 2022
  • States with abortion bans can weaponize your own data against you

    By Megan
    June 26, 2022
  • YHB Investment Advisors Inc. Purchases 105 Shares of The Sherwin-Williams Company (NYSE:SHW)

    By Megan
    June 26, 2022
  • Australian economy survived Covid better than most but recovery could slow, OECD says | Australian ...

    By Megan
    September 14, 2021
  • Is Disaster Looming for Australia’s Economy?

    By Megan
    September 29, 2021
  • Delta has hit Australia’s economy harder than any other OECD nation. But it’s not all ...

    By Megan
    October 13, 2021

Trending News

  • Investment

    YHB Investment Advisors Inc. Purchases 105 Shares of The Sherwin-Williams Company (NYSE:SHW)

    YHB Investment Advisors Inc. boosted its position in The Sherwin-Williams Company (NYSE:SHW – Get Rating) by 9.9% during the first quarter, according to its most recent 13F filing with the ...
  • Investment

    Capital Investment Advisors LLC Purchases Shares of 26,164 Coterra Energy Inc. (NYSE:CTRA)

    Capital Investment Advisors LLC purchased a new stake in Coterra Energy Inc. (NYSE:CTRA – Get Rating) during the first quarter, HoldingsChannel.com reports. The firm purchased 26,164 shares of the company’s ...
  • Stock Shares

    Donald Lecavalier Buys 3,600 Shares of Transcontinental (TSE:TCL) Stock

    Transcontinental (TSE:TCL – Get Rating) Senior Officer Donald Lecavalier bought 3,600 shares of Transcontinental stock in a transaction dated Thursday, June 23rd. The stock was acquired at an average cost ...
  • Brokers

    States with abortion bans can weaponize your own data against you

    In overruling Roe v. Wade, the Supreme Court has turned back the clock on women’s rights and, by extension, individual liberties for all of us. Reproductive privacy is in danger, ...
  • Investment

    Airbnb, Inc. (NASDAQ:ABNB) Stock Holdings Lessened by Coastal Investment Advisors Inc.

    Coastal Investment Advisors Inc. trimmed its stake in Airbnb, Inc. (NASDAQ:ABNB – Get Rating) by 11.0% in the first quarter, according to its most recent disclosure with the Securities and ...
  • About us
  • Contact Us
  • Cookie Policy
  • Disclaimer
  • Privacy Policy
  • Terms and Conditions
© Copyright The Oceania Times. All rights reserved.

SUBSCRIBE TO OUR NEWSLETTER

Get our latest downloads and information first. Complete the form below to subscribe to our weekly newsletter.