The Oceania Times

Top Menu

  • About us
  • Contact Us
  • Cookie Policy
  • Disclaimer
  • Privacy Policy
  • Terms and Conditions

Main Menu

  • Australian Economy
  • Brokers
  • Commodities
  • Currencies
  • Financial Market
  • Gold and Precious Metals
  • Investment
  • Stock Shares
  • About us
  • Contact Us
  • Cookie Policy
  • Disclaimer
  • Privacy Policy
  • Terms and Conditions

logo

The Oceania Times

  • Australian Economy
  • Brokers
  • Commodities
  • Currencies
  • Financial Market
  • Gold and Precious Metals
  • Investment
  • Stock Shares
  • Why Shares of Abiomed Rose 18.4% in July

  • Gold SWOT: Geopolitical tensions between the U.S. and China are boosting haven demand for gold

  • Buffett Goes on Buying Spree as Stock Market Reels

  • Further Expansion of Commodities and Shipping Industry Group with New Singapore Partner

  • Australia Stocks end tad higher

Australian Economy
Home›Australian Economy›How free-to-air TV has shaped Australia

How free-to-air TV has shaped Australia

By Megan
June 1, 2022
12
0
Share:

New landmark research commissioned by Seven West Media (SWM) has put the spotlight on the economic and global impact of Australian drama, Home and Away.

The independent analysis by leading economics firm ACIL Allen was unveiled on Wednesday by SWM managing director and chief executive officer, James Warburton, during a Committee for Economic Development of Australia presentation on the current state and future of the Australian free-to-air television industry.

Warburton said: “Home and Away has been at the heart of Australia for the past 34 years and this report captures, for the first time, the show’s significant impact on the Australian economy, our television landscape, our society and Australia’s international reputation.”

ACIL Allen’s Economic and Global Impact of Home and Away report highlighted the show’s impact on the Australian economy, cultural landscape, tourism, and creative industries over more than three decades.

ADVERTISEMENT

Every year since it began in 1988, Home and Away has employed between 1,500 to 2000 people a year in front of and behind the camera, whether casually for a week or for decades, and generated a total of 12,890 employee years of full-time equivalent direct and indirect jobs in Australia.

In measuring the economic impact this has had, and the flow-on effects to connected industries, the report estimates Home and Away increased the real income of Australia by a total of $7.5 billion, or an average of $221 million a year, between 1988 and 2021.

The research revealed Home and Away generated a further $1 billion in export revenue, making it one of Australia’s most successful media exports.

The report also captured the positive influence Home and Away has had on Australia’s reputation, by helping drive an increase in consideration among domestic and international tourists.

In a survey of current and lapsed viewers in the UK, Ireland and New Zealand, 33% said Home and Away increased their desire to visit Australia.

Ireland was the most swayed, with 38% of people who watch or have watched Home and Away saying it increased their desire to visit Australia. Among UK viewers, 36% were positively influenced by the show, while 19% of New Zealand audiences said Home and Away was a factor behind their wish to cross the ditch.

Warburton said: “We don’t simply make Home and Away because we have to as part of our local content obligations. Good Australian content has far-reaching impact beyond the number of people who watch it each day. It enriches the social fabric of Australia. It informs voters. It holds the powerful to account. It tells stories. It provides employment. It promotes Australian tourism.

“The independent research by ACIL Allen highlights the critical importance free-to-air television plays in entertaining audiences and shaping our national identity. Over more than three decades, Home and Away has evolved, broken new ground and brought captivating stories to millions. It is truly a national institution and our superstar cast and crew are among the hardest working in the industry.”

ACIL Allen director, Jerome Fahrer, said: “Home and Away’s economic contribution is magnified because it is exported to so many countries. This is not just because the flow-on impacts to the economy are generally bigger with exports, but also because Home and Away attracts international tourists.”

Home and Away is the second longest-running drama series on Australian television and reaches millions of viewers globally. Watched by an average daily total television audience of over 1.1 million people in Australia over the past five years, the program has been screened in multiple languages and sold across 145 countries during its history.

Tourism appeal research methodology: Respondents were captured in three different markets. The United Kingdom, Ireland and New Zealand. Research was in field for eight days from 25 March 25 to 1 April 2022, utilising a third party panel provider, Glow. A total of 2,665 respondents were captured.

Source link

Previous Article

Tech, financials drag ASX lower; global equities ...

Next Article

Contract – Statute of frauds – Broker/finder ...

0
Shares
  • 0
  • +
  • 0
  • 0
  • 0
  • 0

Megan

Related articles More from author

  • Australian Economy

    Treasurer Jim Chalmers faces his bleak Thursday but it’s no Black Tuesday

    July 27, 2022
    By Megan
  • Australian Economy

    Tackling Australia’s Coal Mine Methane Problem

    June 7, 2022
    By Megan
  • Australian Economy

    Why Australia has only had one mass shooting since 1996

    May 26, 2022
    By Megan
  • Australian Economy

    How to boost the fertility rate

    June 20, 2022
    By Megan
  • Australian Economy

    a new era of wages, labour

    June 20, 2022
    By Megan
  • Australian Economy

    Sydney residents assess flood damage as wild weather eases

    July 7, 2022
    By Megan

Leave a reply Cancel reply

You may interested

  • Investment

    Ping An Promotes Responsible Investing for China

  • Financial Market

    Column: Undermining half the 30-year bond bull run

  • Investment

    How To Calculate The Attractiveness of a Cryptocurrency

  • LATEST REVIEWS

  • TOP REVIEWS

Timeline

  • August 8, 2022

    Why Shares of Abiomed Rose 18.4% in July

  • August 8, 2022

    Gold SWOT: Geopolitical tensions between the U.S. and China are boosting haven demand for gold

  • August 8, 2022

    Buffett Goes on Buying Spree as Stock Market Reels

  • August 8, 2022

    Further Expansion of Commodities and Shipping Industry Group with New Singapore Partner

  • August 8, 2022

    Australia Stocks end tad higher

Best Reviews

Latest News

Stock Shares

Why Shares of Abiomed Rose 18.4% in July

What happened Abiomed (ABMD 0.53%), a maker of medical devices that provide circulatory support, including the Impella heart pumps used in cardiac surgery, saw its shares climb 18.4% in July, ...
  • Gold SWOT: Geopolitical tensions between the U.S. and China are boosting haven demand for gold

    By Megan
    August 8, 2022
  • Buffett Goes on Buying Spree as Stock Market Reels

    By Megan
    August 8, 2022
  • Further Expansion of Commodities and Shipping Industry Group with New Singapore Partner

    By Megan
    August 8, 2022
  • Australia Stocks end tad higher

    By Megan
    August 8, 2022
  • Recent

  • Popular

  • Comments

  • Why Shares of Abiomed Rose 18.4% in July

    By Megan
    August 8, 2022
  • Gold SWOT: Geopolitical tensions between the U.S. and China are boosting haven demand for gold

    By Megan
    August 8, 2022
  • Buffett Goes on Buying Spree as Stock Market Reels

    By Megan
    August 8, 2022
  • Further Expansion of Commodities and Shipping Industry Group with New Singapore Partner

    By Megan
    August 8, 2022
  • Why Shares of Abiomed Rose 18.4% in July

    By Megan
    August 8, 2022
  • Australian economy survived Covid better than most but recovery could slow, OECD says | Australian ...

    By Megan
    September 14, 2021
  • The Best Online Brokers, According to 5 Financial Experts

    By Megan
    September 14, 2021
  • Is Disaster Looming for Australia’s Economy?

    By Megan
    September 29, 2021

Trending News

  • Stock Shares

    Why Shares of Abiomed Rose 18.4% in July

    What happened Abiomed (ABMD 0.53%), a maker of medical devices that provide circulatory support, including the Impella heart pumps used in cardiac surgery, saw its shares climb 18.4% in July, ...
  • Gold and Precious Metals

    Gold SWOT: Geopolitical tensions between the U.S. and China are boosting haven demand for gold

    Strengths The best performing precious metal for the week was platinum, up 4.47% as Impala Platinum reported weaker production for the quarter. Rough diamond prices have continued ...
  • Stock Shares

    Buffett Goes on Buying Spree as Stock Market Reels

    Warren Buffett went bargain hunting with both fists in the second quarter, scooping up billions of dollars worth of equities amid the broader market’s steep selloff. Berkshire Hathaway (BRK.B, $292.07) ...
  • Commodities

    Further Expansion of Commodities and Shipping Industry Group with New Singapore Partner

    Squire Patton Boggs is pleased to announce the appointment of Joel Cockerell as a partner in the firm’s Singapore office and Commodities and Shipping Industry Group. Mr. Cockerell joins from ...
  • Australian Economy

    Australia Stocks end tad higher

    Australia share market finished session marginally higher on Monday, 08 August 2022, supported by strength in mining and energy stocks. However, market gains were limited on caution ...
  • About us
  • Contact Us
  • Cookie Policy
  • Disclaimer
  • Privacy Policy
  • Terms and Conditions
© Copyright The Oceania Times. All rights reserved.

SUBSCRIBE TO OUR NEWSLETTER

Get our latest downloads and information first. Complete the form below to subscribe to our weekly newsletter.