Female small business owners are driving Australia’s economic recovery
As the Albanese government settles in, it must consider boosting female-owned small businesses as a line of defence against the onslaught of economic challenges Australia currently faces.
With rising inflation, debt, cost of living, and unaffordable property prices to contend with, new Treasurer Jim Chalmers has his work cut out for him. Even more so in ensuring that women running small businesses are supported to keep growing.
In the private sector, the size and scale of corporate purchasing worldwide is enabling more female-owned small business procurement, which is an important target in meeting the UN’s Sustainable Development Goals. The UN report on procurement practices notes that corporations that bypass female-owned businesses miss out on opportunities to enlarge their global markets, diversify their supply chains and add more cash to the economy. Despite the myriad benefits, only 1% of the trillions spent in acquiring goods and services globally are sourced from women-owned businesses.
In Australia, female employment levels are at an all-time high, and female small business owners currently represent more than one-third of all small businesses. They are also starting more businesses than men.
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It’s clear that women are powerful drivers of Australia’s economic recovery, supplying a sizeable chunk of the $418 billion that small businesses add to the GDP.
It’s also clear that women small business owners have the capacity to contribute even more.
So how can the Albanese government help?
Female business owners manage to juggle hostile operating conditions, kids, mortgages and cost of living pressures, all while owning and running their own business. They’re not after handouts — all they want is a more even playing field. Small business women don’t want PR stunts, but rather a seat at the table when it comes to decision making and tenders.
The government could help by giving female small businesses the opportunity to work hard and accomplish success on their own terms by increasing access to big-ticket tenders and contracts and incentivising companies who subcontract to fully-female owned small businesses.
It took me years to learn the secret to pursuing government tenders, but it shouldn’t take that long or be that difficult to access these opportunities. Female small business owners deserve as much support as big corporations, but unlike big corporations, they don’t have the time or deep pockets needed to game the bureaucratic minefield of applying for tenders.
Women also have the disadvantage of not being in the room where decisions are made when it comes to investing. It is second nature for the men to support each other financially with an idea however they question a woman’s idea as if she doesn’t know what she’s doing.
A UN guide on how to procure from women-owned businesses states that a common barrier to women’s ability to gain access to tenders and contracts is their lack of connections with entities that can generate business. On top of this lack of access to business networks, women are further constrained by limited business and managerial experience compared to their male counterparts. Last of all, they tend to have lower confidence than men in their ability to run their business.
The government must show more commitment to equal opportunity for female small business owners by devoting more resources to streamlining the tender process. This means less red tape and more campaigns to invite women to throw their hat in the ring. With the right training and resources such as a dedicated women-only website for local, state, federal and commercial tenders, female small business owners can enjoy greater parity with their larger competitors.
Additionally, if a commercial entity is to secure a sizeable government contract, it must adhere to a clause stipulating a healthy percentage of work must be contracted to a woman-owned small business (as is the case for SMEs and local businesses). Building similar criteria into large contract tenders would be a common-sense starting point for government to increase the female participation rate. Proactive moves to “bake in” female small business involvement from the beginning to the end of the tender process could involve:
- Broadcasting opportunities through the platforms women frequent such as women’s networks, small business groups on social media and community groups;
- Establishing a vendor list of go-to female business owners or tapping into existing databases of vendors; and
- Designating an officer in charge of procurement to meet diversity standards.
The federal government has arguably been swept in by legions of women making their voices heard.
It can go one step further by nurturing female-owned small businesses to help them reach their full potential. As the untapped resource of the future, female small business owners are key to the nation’s prosperity.
This article was first published by Women’s Agenda.