Commercial insurance has a widening blind spot. At one end of the market, big listed and multinational accounts are heavily contested, well-resourced and relentlessly “brokered” – with procurement pressure and ever-thinner margins. At the other end, SME distribution is increasingly shaped by standardised products, digital flows and scale economics. In between sits the mid-market: complex enough to have meaningful balance-sheet risk, contract-driven cover requirements and board scrutiny, yet often without the dedicated risk infrastructure that makes large accounts easy to service at scale.
