The Oceania Times

Top Menu

  • About us
  • Contact Us
  • Cookie Policy
  • Disclaimer
  • Privacy Policy
  • Terms and Conditions

Main Menu

  • Australian Economy
  • Brokers
  • Commodities
  • Currencies
  • Financial Market
  • Gold and Precious Metals
  • Investment
  • Stock Shares
  • About us
  • Contact Us
  • Cookie Policy
  • Disclaimer
  • Privacy Policy
  • Terms and Conditions

logo

The Oceania Times

  • Australian Economy
  • Brokers
  • Commodities
  • Currencies
  • Financial Market
  • Gold and Precious Metals
  • Investment
  • Stock Shares
  • Insider Selling: Funko, Inc. (NASDAQ:FNKO) Insider Sells 7,893 Shares of Stock

  • Brokers changing rates at the dock – our latest podcast

  • 8 Home-building and Steel Stocks That Offer Substantial Value

  • Sport and music education championed with new investment

  • This Week’s EQXposure Features Precious Metals, Gordon St., Kristian Montgomery and the Winterkill Band

Australian Economy
Home›Australian Economy›Australian male influencers earn $8000 more on average than females

Australian male influencers earn $8000 more on average than females

By Megan
June 15, 2022
9
0
Share:

Influencers

A new report into Australia’s influencers and online-creators’ economy has found that young males on TikTok are the biggest earners.

Australian content creators earned an average of $52,744 over the past year, with men taking home more money than women on average — $57,000 compared to $49,000.

Millennial influencers came out on top, earning an average of $58,000 per year, followed by gen X at $56,000 a year, then gen Z influencers, who earned an average of $37,000 per year.

Baby boomers came in at the bottom, making an average of $11,000 a year.

Get daily business news.

The latest stories, funding information, and expert advice. Free to sign up.

On average, influencers based in capital cities out-earned those in other parts of the country by more than $11,000.

The research was commissioned by global design and marketing firm Vista and conducted by YouGov in April 2022. It surveyed over 500 Australian content creators who have shared their own creative work online, used social media to build an audience for that work or personal brand, and monetised their social media content in the past year.

TikTok was the most lucrative platform, with creators earning more through social media content than on any other platform. On average, TikTok influencers earned an average of $71,000 per year.

YouTube stars were the next highest earners, coming in with an average of $67,000 per year, followed by Snapchat and Twitter ($65,000), Instagram ($61,000), Facebook ($59,000), WhatsApp ($59,000) and Reddit ($58,000).

“The influencer market alone grew seven-fold in Australia from 2020 to 2021,” Vista’s senior PR and social media specialist Michelle Pan said.

“These creators are savvy entrepreneurs with significant influence and clout among their audience that brands can leverage, with four in 10 Millennials believing their favourite YouTube creator understands them more than their friends do.”

According to the study, influencers were also creating jobs and income for others they hire to help make their content, including photographers, videographers, stylists and graphic designers. But many still felt held back by a lack of business skills and support.

83% of respondents had paid someone to help them make content in the past 12 months, with 81% of them hiring four or more people.

Pan believes the study’s findings indicate creators are raring to go to the next level of growth, but they need some help to get there.

“Vista’s support through this dedicated pilot grant program will guide and help small business creators to achieve their big ambitions,” Pan said.

All the influencers who were interviewed in the study claimed to have a five-year business plan, including growing beyond social media, broadening their social presence onto other platforms, launching their own product line and merchandise and hiring support staff.

Most respondents said they faced a series of challenges, such as lack of industry and government support, training and incentives and managing brands that don’t understand how best to work with them.

Pan says the sector is worth more than $100 billion globally, and has huge potential for growth.

Taryn Williams, CEO and founder of TheRight.Fit and Wink Models, said she was unsurprised by the study’s gender pay difference.

“I’m not surprised with Vista’s report findings of the impact of content creators on the Australian economy,” Williams said.

“Not only are content creators creating jobs for others, they are also democratising content and helping brands that previously could not have afforded to launch or scale their businesses.”

Alyce Tran, co-founder of Roundhouse and brand strategist for rewardStyle, believes too many people underestimate what goes into making a piece of content, from brand collaboration, conceptualisation to production and publishing.

“It really upsets me to see sensationalised headlines about content creators,” Tran said.

“There is a segment of society that doesn’t respect content creation as a career choice, however, the skills and talent that goes into creating content and cultivating a loyal following is impressive. And Vista’s research puts a worthy spotlight on this.”

This article was first published by Women’s Agenda.

Source link

Previous Article

Will the Stock Market Recover? • Benzinga

Next Article

TSP Responds to Pushback on Mutual Fund ...

0
Shares
  • 0
  • +
  • 0
  • 0
  • 0
  • 0

Megan

Related articles More from author

  • Australian Economy

    Cryptocurrency price crash a result of inflation, as investors lose their life savings

    June 17, 2022
    By Megan
  • Australian Economy

    Labor tips $45m into Australian pursuit of “ultra low cost” solar

    June 23, 2022
    By Megan
  • Australian Economy

    Australia Market falls on rate hike, economy fears

    May 10, 2022
    By Megan
  • Australian Economy

    Albanese’s trip to Jakarta a chance to strengthen Australia–Indonesia ties

    June 3, 2022
    By Megan
  • Australian Economy

    Pacific ‘positive’ about Australian engagement: PM

    May 29, 2022
    By Megan
  • Australian Economy

    australia: Australia says Chinese fighter jet intercepted its surveillance aircraft

    June 5, 2022
    By Megan

Leave a reply Cancel reply

You may interested

  • Australian Economy

    The Loop: Treasurer warns of ‘dire’ budget situation, Labor’s new ministry sworn in, and a community’s farewell of the ‘waving man’

  • Australian Economy

    Wind and solar set new combined output record in Australia’s main grid

  • Stock Shares

    Insider Selling: BigCommerce Holdings, Inc. (NASDAQ:BIGC) Insider Sells 4,114 Shares of Stock

  • LATEST REVIEWS

  • TOP REVIEWS

Timeline

  • June 25, 2022

    Insider Selling: Funko, Inc. (NASDAQ:FNKO) Insider Sells 7,893 Shares of Stock

  • June 25, 2022

    Brokers changing rates at the dock – our latest podcast

  • June 24, 2022

    8 Home-building and Steel Stocks That Offer Substantial Value

  • June 24, 2022

    Sport and music education championed with new investment

  • June 24, 2022

    This Week’s EQXposure Features Precious Metals, Gordon St., Kristian Montgomery and the Winterkill Band

Best Reviews

Latest News

Stock Shares

Insider Selling: Funko, Inc. (NASDAQ:FNKO) Insider Sells 7,893 Shares of Stock

Funko, Inc. (NASDAQ:FNKO – Get Rating) insider Tracy D. Daw sold 7,893 shares of the firm’s stock in a transaction on Thursday, June 23rd. The stock was sold at an ...
  • Brokers changing rates at the dock – our latest podcast

    By Megan
    June 25, 2022
  • 8 Home-building and Steel Stocks That Offer Substantial Value

    By Megan
    June 24, 2022
  • Sport and music education championed with new investment

    By Megan
    June 24, 2022
  • This Week’s EQXposure Features Precious Metals, Gordon St., Kristian Montgomery and the Winterkill Band

    By Megan
    June 24, 2022
  • Recent

  • Popular

  • Comments

  • Insider Selling: Funko, Inc. (NASDAQ:FNKO) Insider Sells 7,893 Shares of Stock

    By Megan
    June 25, 2022
  • Brokers changing rates at the dock – our latest podcast

    By Megan
    June 25, 2022
  • 8 Home-building and Steel Stocks That Offer Substantial Value

    By Megan
    June 24, 2022
  • Sport and music education championed with new investment

    By Megan
    June 24, 2022
  • Insider Selling: Funko, Inc. (NASDAQ:FNKO) Insider Sells 7,893 Shares of Stock

    By Megan
    June 25, 2022
  • Australian economy survived Covid better than most but recovery could slow, OECD says | Australian ...

    By Megan
    September 14, 2021
  • Is Disaster Looming for Australia’s Economy?

    By Megan
    September 29, 2021
  • Delta has hit Australia’s economy harder than any other OECD nation. But it’s not all ...

    By Megan
    October 13, 2021

Trending News

  • Stock Shares

    Insider Selling: Funko, Inc. (NASDAQ:FNKO) Insider Sells 7,893 Shares of Stock

    Funko, Inc. (NASDAQ:FNKO – Get Rating) insider Tracy D. Daw sold 7,893 shares of the firm’s stock in a transaction on Thursday, June 23rd. The stock was sold at an ...
  • Brokers

    Brokers changing rates at the dock – our latest podcast

    It’s no surprise that Marty Ellis hears a lot of complaints about brokers. And he’s the first one to note that all brokers aren’t bad. But some of the situations ...
  • Stock Shares

    8 Home-building and Steel Stocks That Offer Substantial Value

    Looking for the cheapest stocks in the market now? Two industries stand out: home builders and steel makers. Barron’s screened for the 10 stocks in the S&P 500 index, S&P ...
  • Investment

    Sport and music education championed with new investment

    Children across the country to be supported to find and develop their passions through increased opportunities to study music, learn instruments, and take up sports and activities thanks to a ...
  • Gold and Precious Metals

    This Week’s EQXposure Features Precious Metals, Gordon St., Kristian Montgomery and the Winterkill Band

    Each Sunday evening from 7-9pm you’ll find EQXposure on WEQX, featuring two hours of local music from up and coming artists. Tune into WEQX.com this Sunday night to hear new ...
  • About us
  • Contact Us
  • Cookie Policy
  • Disclaimer
  • Privacy Policy
  • Terms and Conditions
© Copyright The Oceania Times. All rights reserved.

SUBSCRIBE TO OUR NEWSLETTER

Get our latest downloads and information first. Complete the form below to subscribe to our weekly newsletter.